At the end of each email, be sure to provide readers with a way to reply with questions or reactions. This allows people to find out more about you and possibly buy products or services. Link your other social networks and your website in the email. Create consistent content, meaning your content stays relevant in each email. You may be asking yourself: If email marketing is important, what do I need to include in my emails? It's quite simple. Successful email databases are made up of people who sign up themselves and opt in to receiving emails. NEVER manually add people to your mailing list. A great way to get more people to read your newsletters is to encourage them to sign up by creating calls to action at the end of your blog posts. However, your website and email-data are the only two things you completely own and control, so it is critical to grow both. You must now pay more if you want your content to be seen more often. Facebook recently made it harder for organic content to show up. Remember that social networks are just rented land that people can post on. With email, you are able to market to people whenever and however. With this being said, make sure email marketing is a core part of your content marketing efforts. If this isn't enough to get you thinking, studies say that 58% of adults check their email each morning. Did you know that email conversions are 40 times those of Facebook and Twitter? (McKinsey). For companies trying to market their newsletters, emailing should still be at the forefront. Let me ask you this question: How many times do you check your social media everyday? Now, how many times do you check your email? You probably check your email more than you thought. It is true that most people spend their time on Facebook or Instagram to view news and to see what their friends are up to. Since the start of social media around 2004, people have said that email is dying.
0 Comments
Leave a Reply. |